William Rollings McMahon Organ Donation Educational Foundation 


Circle of Life
Memorial Paddle Out

Surfer’s Memorial for Organ Donation Education

Join us at #RFBF with the for a surfer’s memorial paddle out in memory of William Rollings McMahon, to raise awareness about the importance of organ donation.

Date: April 26, 2014

Time:  2pm Until Everyone Goes Home


FREE/No Reservations Required

Come learn about the importance of becoming an organ, eye, and tissue donor, and about the necessity of sharing this commitment with other family members.

Circle of Life Paddle Out T-shirts and Recycle Life Bracelets will be on sale with all proceeds benefiting the William Rollings McMahon Organ Donation Educational Foundation.

A portion of the sales from RFBF Canvas Totes during the month of March will also be donated to the foundation.

Children can participate in a Hula Hoop contest.

Coastal Paddle Company will have a limited number of YOLO boards available for use at the paddle out at no cost. Rentals will be available immediately following the paddle out.

Visit our Facebook event page: https://www.facebook.com/events/629996000413771/

Red Fish Blue Fish
5B Via de Luna Drive
Pensacola Beach, Florida
(located on the bay side, across from the Hilton)

              This year's   " HIGH SCHOOL DONATION  EDUCATION WEEK"
                                                                At various schools, April & May of 2014

  We've very excited to be working with  the "Chain Reaction" teens again.    Look for something different every day of the week.  Green Bracelet Day, Text-message your friends about Organ Donation Day, Shirt Day as well as more information, videos, posters and prizes.   

Students will be able to "Have the Conversation" with their family and friends and register to be an organ donor online.  This year we will also have a competition awarding prizes to the school that has the most students to sign up or confirm they are organ donors at

Show your support to save lives by becoming an Organ Donor!

High School Organ Donation Education Week
chain reaction: unleash the power
Boy's Story Inspires Thousands of
Teens into Action

The reality that a fellow teen William McMahon's death could have been prevented inspired CR members to take action in the hopes of educating awareness of the urgency of organ and tissue donation. Like most CR members William, a student at PHS, was healthy, active and happy. This all changed for him when he was inexplicably diagnosed with acute liver failure. After one successful transplant William bravely fought for his life for several months when it was determined that he would need a second liver transplant. It was waiting for this second transplant that William tragically lost his life. Kim McMahon, William's mother visited Chain Reaction last year to tell William's story. Thus, Have a Conversation Save a Life was born, five days in which CR members inform and inspire thousands of their peers to talk with their parents about becoming an organ donor.


CR Volunteers, Hillary and Michael: Turning Passion

into Action

With the success of last years Have A Conversation Save a Life, CR members Hillary Wehry and Michael Jobling were motivated to coordinate the 2nd annual organ donation awareness week. With the participation of Washington, West Florida, Pine Forrest and Pensacola High Schools CR members will reach over 4,500 students about the importance of organ donation and having the conversation with their parents. Each day of the week is assigned a different theme to generate awareness with the CR public service announcement broadcasting daily throughout the week and banners and signs posted throughout the school. The week will kick off Monday, November 17th with CR members wearing their red shirts, Tuesday students will be involved in mass texting the message, Wednesday green donate life bracelets will be passed out and worn, Thursday organ donation pamphlets will be distributed with organ donor cards and Friday CR members will wear the new organ donation shirts in honor of William, generously provided by Kim McMahon.

Picture: CR school leaders pose in their Organ Donation shirts with Kim McMahon at monthly meeting. (Back Row, Left to Right: Amy Meyers-WHS,  Chelsea Zachary-WHS, Adam Smith-WFHS, Michael Jobling-PHS, Janea Carnley-PFHS Front Row, Mary Brummet-WFHS, Kim McMahon, Elissa Erksine-PFHS and Hillary Wehry-PHS)


PSA YouTube and the Have a Conversation... Save a Life PSA


Click Here to view the PSA


Teenagers all over the world get together with their friends every day to film videos and put them on YouTube.  In the case of Chain Reaction teens, however, that video is helping to save lives.  Thousands of people have been impacted and motivated to have the conversation. Chain Reaction's Public Service Announcement, produced by Daniel Pennington from WEAR Channel 3 and starring actual Chain Reaction members, has generated 1667 hits.  According to project founder Kim McMahon she's received responses and questions about the video from people all over the country.  "More and more people are becoming aware because of the work Chain Reaction has done.  It's making more of an impact than I ever could have imagined."  Chain Reaction members continue to prove that their generation's computer savvy and ingenuity allows them to spread their passion outside of just their local communities.

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